Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Keywords">Engro foods limited, Retail distribution, Retail trade, Supply chain analysis

Abstract / Summary

Our study covers two distributors namely "Southern" and "Al-Momin". As part of our deliverable, we have conducted an in-depth analysis of the existing distribution network for the two distributors including Supply chain analysis, Inbound and outbound logistic, demand management and distribution in terms of infrastructure. Alongside that, we have conducted a competitive analysis of Coca Cola Beverage Limited and Nestle Pakistan to understand their distribution network of Engro and provide recommendation accordingly.

Available for download on Tuesday, December 31, 2030