Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
AaramShop is a multinational based online grocery distributor which started in india almost 5 years ago. An Off-shoot of the company called AaramShop.pk started business in Pakistan around 1 1/2 years ago and has been an early mover and viewed by many as a pioneer in the online grocery retail sector in Pakistan.
Khan, R. S., Khan, M., Saqib, M., Aijaz, M. T., & Habib, M. N. (2015). Feasibility study on distribution models for online grocery retailing (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/95
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