Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Keywords">AaramShop, Online grocery retailing

Abstract / Summary

AaramShop is a multinational based online grocery distributor which started in india almost 5 years ago. An Off-shoot of the company called started business in Pakistan around 1 1/2 years ago and has been an early mover and viewed by many as a pioneer in the online grocery retail sector in Pakistan.

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