Understanding snack food consumption and preferences of school students in Karachi Pakistan
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
The objective of this research was to understand the food purchase and consumption behavior of target consumers and how this behavior changes across different socio economic classes, age and gender. What factors are influencing their choices and to what extent. Another important aspect of research was to understand the influence of parents on the behavior of their children and vice-versa. Ultimately, the research attempts to model a student's food consumption behavior in order to identify the leveraging points which can be used by client to influence their target market.
Ghaffar, M., Abbas, M., Hasan, M. Z., Khatri, T. A., & Hashmi, W. u. (2015). Understanding snack food consumption and preferences of school students in Karachi Pakistan . Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/92
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