Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

This report is based secondary data has been used for the completion of this report. Research methodologies included in depth interviews, focus groups and consumer questionnaire for the primary data. While secondary data was collected through intent resources, books and documents relevant to this project. The research methodologies and their objectives have been explained in detail in the report. The data that was collected through the primary and secondary sources was then analyzed using SPSS tools, upon which resultant strategies and recommendations were provided.

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