Title

Feasibility study & marketing plan for E-bike

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

Usage of electric motorcycles or battery based e-bikes has been rising internationally since last decade or so. Major markets where sales of electric bikes have experienced phenomenal growth include China, India, and Europe. These sales are mainly contributed by people who travel by buses, ride bicycles, cannot/don't want to bear ever-rising fuel cost and in the areas where there is a restriction on owning a gasoline based motorcycle.

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