Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir A. Afghan, Assistant Professor, Department of Management
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Cough--Treatment&start=0&context=22553187&facet=">Cough--Treatment, Consumer Behavior, Drugs, Self-medication
Abstract / Summary
Over the years, the self-medication trend among the masses has become a point of serious concern in health care industry. It encourages patients towards greater freedom in dealing with the health issues especially minor illnesses which gives them the sense of empowerment. There are a number of risks involved with the use of self medication such as misdiagnosis, drug overdose, usage of drugs behind the required duration etc. So far, it is considered that patients do not take cough as a serous ailment which requires the consultation of the doctor. Pakistan is among those countries where use of medicine without proper physician's consultation is very common and people, without knowing the side effects fo improper educations on the subject.
Recommended Citation
Badar, F. B., Muiz, H., Kumar, M., Shaikh, M. A., Jalil, M. A., & Mustafa, W. (2013). Consumer behavior of cough syrup (MERCK) (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/53
