Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir Afghan
Project Coordinator (Internal)
Dr. Nasir Afghan, Asad Ilyas
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Abstract / Summary
The core objective of the project was to develop and propose a comprehensive business strategy for the expansion of Bosch range of fast-moving automotive products through its principal agent in the region, Adamjee Automotive.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=111159
Recommended Citation
Khan, A. M., Naz, F., Saqlaini, M. Z., Haroon, S., & Munir, S. S. (2013). Development of business strategy for Adamjee automotive (Pvt.) Ltd. aimed at future prospects in automobile parts (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/50
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