Title

Development of business strategy for Adamjee automotive (Pvt.) Ltd. aimed at future prospects in automobile parts

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Advisor

Dr. Nasir Afghan

Project Coordinator (Internal)

Dr. Nasir Afghan, Asad Ilyas

Committee Member 1

Dr. Nasir Afghan, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Abstract / Summary

The core objective of the project was to develop and propose a comprehensive business strategy for the expansion of Bosch range of fast-moving automotive products through its principal agent in the region, Adamjee Automotive.

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