Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)


Dr. Nasir A. Afghan, Assistant Professor, Department of Management

Project Coordinator (Internal)

Dr. Mohammad Asad Ilyas

Committee Member 1

Dr. Nasir Afghan, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Keywords">Adamjee Automotive, Automobile, Auto parts industry, Business Strategy

Abstract / Summary

The core objective of the project was to develop and propose a comprehensive business strategy for the expansion of Bosch range of fast-moving automotive products through its principal agent in the region, Adamjee Automotive.

Available for download on Tuesday, December 31, 2030