Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir A. Afghan, Assistant Professor, Department of Management
Project Coordinator (Internal)
Dr. Mohammad Asad Ilyas
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Adamjee%20Automotive&start=0&context=22553187&facet=">Adamjee Automotive, Automobile, Auto parts industry, Business Strategy
Abstract / Summary
The core objective of the project was to develop and propose a comprehensive business strategy for the expansion of Bosch range of fast-moving automotive products through its principal agent in the region, Adamjee Automotive.
Recommended Citation
Khan, A. M., Naz, F., Saqlaini, M. Z., Haroon, S., & Munir, S. S. (2013). Development of business strategy for Adamjee automotive (Pvt.) Ltd. aimed at future prospects in automobile parts (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/50
