Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Dr. Nasir Afghan
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
MBA Research Project
Marketing strategy, Axe Deodorant, Body Sprays, Grooming habits,
Abstract / Summary
After successfully targeting the Men's grooming category in developed markets, companies especially large Multinational giants have shown keen interest in knowing more about male grooming habits of developing markets. In Pakistan this has been identified as an area with significant potential. Pakistan is country where gender ratio is rightly balance. With total of 90M Men in the country, companies are largely focusing on potential of Men Grooming as a growth driver for the next century. Research has been conducted to identify male grooming habits of Pakistan especially in urban areas.
Link to Catalog Record
Bashir, M. R., Sahi, A., Rizvi, B., Shams, M., & Mehween, M. (2013). Men grooming habits in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/47
Available for download on Tuesday, December 31, 2030
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