Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir A. Afghan, Assistant Professor, Department of Management
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Marketing%20strategy&start=0&context=22553187&facet=">Marketing strategy, Axe Deodorant, Body Sprays, Grooming habits,
Abstract / Summary
After successfully targeting the Men's grooming category in developed markets, companies especially large Multinational giants have shown keen interest in knowing more about male grooming habits of developing markets. In Pakistan this has been identified as an area with significant potential. Pakistan is country where gender ratio is rightly balance. With total of 90M Men in the country, companies are largely focusing on potential of Men Grooming as a growth driver for the next century. Research has been conducted to identify male grooming habits of Pakistan especially in urban areas.
Recommended Citation
Bashir, M. R., Sahi, A., Rizvi, B., Shams, M., & Mehween, M. (2013). Men grooming habits in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/47
