Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Syed Akhtar Mahmud
Project Coordinator (External)
Syed Zain Ul Islam; Hania Ahmed
MBA Research Project
Market, Condiments, Retail, New Normal, Retail Strategy, Market Share
Abstract / Summary
The study has been conducted in collaboration with IIT Foods Pvt. Ltd and Institute of Business Administration, Karachi (IBA). The aim of this study is to analyze the food solutions market and to find gaps in the market. The study especially emphasizes on the market penetration in the B2B Segment by Dipitt and its competitive landscape. It also aims to identify the potential opportunities in the market environment that can be tapped by Dipitt. The objective of this report is to provide IIT Foods Pvt. Ltd. with an insight into consumer preferences of the B2B Segment and provide recommendations regarding how to penetrate into the food solutions market.
Mujahid, A., Nazim, M., Siddiqi, M., & Hyder, S. (2022). Understanding food solutions market and how to win it (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/284
Available for download on Tuesday, December 31, 2030
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