Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Dr. Shahid Qureshi, Professor, Department of Management

Committee Member 1

Dr. Shahid Qureshi (Associate Professor & Program Director CED) Department of Management Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Keywords">Gig economy , job creation , innovation , value-based teaching pedagogy

Abstract / Summary

In Pakistan, there are multiple challenges faced by the educated youth in terms of finding good job opportunities. The majority of the fresh graduates doesn’t get employment right away due to overpopulation, lack of resources, the problem of low wages and long working hours, etc. (Iqbal & Khaleek, Causes of unemployment among the educated youth in Pakistan, 2013)The traditional corporations are being replaced by contract workers hired for task-oriented work – this phenomenon is termed as the “Emergence of the Gig Economy”. The idea of gig-economy revolves around two main factors in the labor market i.e., the increased usage of digital platforms to avail service provisions and the rise in small-scale firms and self-employment.

(Gardner, 2006) debated that the current education system focuses on preparing the students for the past world rather than the future possible world. In such times, Entrepreneurship is considered a major source of job creation, innovation, and growth of an Economy (Audretsch & Thurik, 2000). Scholars around the world suggest ingraining Entrepreneurship and innovation into the curriculum; this will lead to a revived entrepreneurial spirit and mindset among students.

This research paper aims to design a model on the contemporary undergraduate program based on creative and value-based teaching pedagogy. The program model would impart an entrepreneurial mindset and will prepare the graduates for a three-pronged strategy i.e. to make them skilled enough to work for either SMEs, Corporations, or Entrepreneurial start-ups.

This research used a qualitative methodology and multiple case design approaches. In this design, a comparative analysis is performed on various Undergraduate Entrepreneurship degree programs across the world where in-depth analysis is developed of multiple real-life cases in the contemporary context or setting. The data is collected from primary and secondary sources. Primary qualitative data collection is through in-depth interviews, observations, and focus groups. In-depth semi-structured interviews were conducted to collect the case data along with an interview guide to ensure that almost all the main research themes are covered. The secondary sources of data collection include articles, journals, books, authentic websites. The participants were selected by using purposive and convenient sampling strategies as adopted by (Gilakjani, Sheikhy, Montashery, & Alizadeh, A Mixed Method Study of Teachers' Attitudes towards Computer Pronunciation Software in Teaching English Pronunciation, 2019)

Available for download on Tuesday, July 13, 2027