Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Faisal Jalal, Visiting Faculty, Department of Marketing


Engro Fertilizers Pvt Ltd

Committee Member 1

Mr. Faisal Jalal (Visiting Faculty) Business Administration - Academic Affairs Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Abstract / Summary

This research report aims to ensure supply chain resilience at Engro Fertilizers Pvt Ltd (EFERT). COVID’19 has been an eye opener for most industries in terms of how disruptions and turbulence have the capability to shift market positions in no time. To combat these disruptions and help build a resilience model for EFERT, various models were studied and evaluated and eventually SCRAM (Supply Chain Resilience Assessment and Model) tool was finalized. SCRAM 2.0. is a retrospective tool which is used to ensure supply chain resilience in supply chain departments.

Both, primary and secondary research was conducted to build a SCR model which included reading over 100 research papers related to SCRAM and SCR in Pakistan and over the globe. Along with this, in-depth interviews with key stakeholders of all relevant departments of SC at EFERT were held to identify pain points and hence, areas to focus upon for us. These departments included Logistics, Procurement, Warehousing, Port Operations, Sales and Operations, and lastly E-Logistics. Industrial analysis, SOP manuals, observatory research and a detailed questionnaire were also part of our research methodology.

The model is built after conducting a thorough gap analysis which showcases where EFERT currently lies in terms of SCR in comparison to the Global Best Practices. To conduct the gap analysis, functions of all departments are analysed using a detailed questionnaire which was filled by the key stakeholders. Graphs were plotted addressing the vulnerabilities and capabilities of “critical” and “important” functions of all departments. Description for each plot is mentioned to provide overall impact of external vulnerabilities and internal capabilities. Finally, SWOT Table for each department is made along with recommendations on how resilience can be improved overall.

We encountered a lot of limitations, majorly COVID’19 Pandemic, when conducting our research which was countered by taking equivalent assumptions as is mentioned in the report. Also, awareness of SCRAM tool was close to negligible across the industry. Despite all that, this research paper can be used as a benchmark for further studies on SCR in general for industries in Pakistan and even across the Globe.

Available for download on Tuesday, July 13, 2027