Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Syed Akhtar Mahmud
Committee Member 1
Syed Akhtar Mahmud Visiting Faculty Department of Marketing Institute of Business Administration (IBA), Karachi
MBA Research Project
Abstract / Summary
This project aims to perform market research on engine oil and consumer behavior towards engine oil. The techniques used to collect data were qualitative and quantitative research methods. The research objectives were to develop a marketing and supply chain strategy for the launch of KIA Genuine Motor Oil in Pakistan.
Saleem, F., Ahmad, M., Bint e Sohail, S., Zehra, S. F., & Kamal, Z. (2021). Feasibility study of KIA genuine motor oil launch (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/261
Available for download on Wednesday, July 14, 2027
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