Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)


Dr. Shahid Qureshi, Professor, Department of Management

Project Coordinator (Internal)

Dr. Nasir Afghan, Asad Ilyas, Salma Mirza



Committee Member 1

Dr. Shahid Qureshi, Assistant Professor & Director CED, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Keywords">Production capacity, Market trends, Logistics’ effectiveness, Environmental analysis, Indirect competition

Abstract / Summary

This is the report that entails analysis of primary market analysis of Jeanswear. The situation discussed in the report is related to only the contemporary scenario and it has been made to afford a direction to our work since we’ll be laying the foundation of our further research on this document. We intend to assess the environment regarding market implications of Jeanswear and we contemplate to address the issues and fill the gaps therein. The recommendations are in sync with the conclusion that is drawn with the best of our group members’ cognitive and analytical capabilities. The tools and techniques that have been employed for this project are mix of both the quantitative and qualitative methods which are further expatiated in the due course of the report. The report contains all the aspects that suffice for post graduate project report and the work our group has put in this report is reflective of the future endeavors that the client will be able to extract from this piece of work.

Available for download on Monday, February 01, 2027