Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

Zodiac Trading Company (ZTC) specializes in perfume compounds and industrial chemical. Zodiac Specialty Products (PVT). Ltd - a sister concern of Zodiac Trading Company is importer and manufacturer of household fragrances - for a fragrant lifestyle. This project is about developing the brand loyalty for the ZSP (PVT) LTD in order to cope up with the competition. Currently, there is no brand positioning of the company and with the entry of the new products they competitions has become fierce. It has become more critical than ever to devise a marketing strategy that can help ZSP (PVT) LTD to make its presence known in the market.

Available for download on Tuesday, December 31, 2030

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