Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Project Type
MBA Research Project
Abstract / Summary
Zodiac Trading Company (ZTC) specializes in perfume compounds and industrial chemical. Zodiac Specialty Products (PVT). Ltd - a sister concern of Zodiac Trading Company is importer and manufacturer of household fragrances - for a fragrant lifestyle. This project is about developing the brand loyalty for the ZSP (PVT) LTD in order to cope up with the competition. Currently, there is no brand positioning of the company and with the entry of the new products they competitions has become fierce. It has become more critical than ever to devise a marketing strategy that can help ZSP (PVT) LTD to make its presence known in the market.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=111118
Recommended Citation
Shahid, A., Jawad, F., Nini, M. S., Haider, N., & Mobin, S. (2016). Zodiac specially (Pvt.) Ltd (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/111
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