Marketing strategy for programmatic media buying

Author

Syed Sohaib Hassan
Usman Ali Ahmed
Syed Ali Mohsin
Zain Ali Mohsin
Kanwal Azizi
Muhammad Ahsen Raza

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

Crea8ive Bench is a digital marketing agency that provides holistic solutions to the brands in terms of e-marketing and digital communication (Crea8ive Bench, 2016). Crea8ive Bench's offers an extensive range of services from traffic acquisition and generation of repeat visitors to conversion optimization and control of branding. The company addresses all e-marketing levers with the constant aim to optimize performance and maximizing the return on investment of its clients project(Crea8ive bench, 2016) Unlike other media software company. Rather, the business provides a complete solution to its clients from internet marketing, web design, web development and e-commerce to the implementation of ERP and CRM. In recent years the company has even begun to offer android and iPhone app development services to its clients (Crea8ive Bench, 2016).

Recommended Citation

Hassan, S. S., Ahmed, U. A., Mohsin, S. A., Mohsin, Z. A., Azizi, K., & Raza, M. A. (2016). Marketing strategy for programmatic media buying (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/110