Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Tezman&start=0&context=8598587&facet=">Tezman, Online grocery shopping, Shopper behavior, Customer segmentation, Value proposition, Complex adaptive system
Abstract / Summary
The key benefits of Tezman are its wholly-integrated business model in which it procures and manage its own inventory and SKUs. This reduces the dependency on local vendors to deliver products to the customers. The major advantage of this model would be that it will allow Tezman to maintain complete control over quality, especially on grocery products express deliveries within 30 minutes (to be tested). Further, it allows Tezman to maintain complete control over quality, especially on grocery products which have a low shelf life. In terms of pricing, elimination the intermediary implies Tezman retains a larger amount in profits for its disposal, something other services providers cannot capitalize on since they are following an intermediary model.
Recommended Citation
Qaiser, A., Fatima, A., Khan, F. A., Shahid, M., Yousaf, U., & Ilyas, J. (2016). TEZMAN (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/109
