To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa

Author

Sharoon Rasheed
Atif Hussain
Waqas Mehmood
Muhammad Badar Siddiqui

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

Branchless banking is considered a fast yet cost effective means of providing banking services to masses. It is an alternative delivery channel which is considered to have potential to cater to otherwise Pakistan's largely unbanked population. The concept of branchless banking has been booming in Pakistan for last five years and the growing this mode of banking.

Recommended Citation

Rasheed, S., Hussain, A., Mehmood, W., & Siddiqui, M. B. (2016). To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/100