To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
Branchless banking is considered a fast yet cost effective means of providing banking services to masses. It is an alternative delivery channel which is considered to have potential to cater to otherwise Pakistan's largely unbanked population. The concept of branchless banking has been booming in Pakistan for last five years and the growing this mode of banking.
Rasheed, S., Hussain, A., Mehmood, W., & Siddiqui, M. B. (2016). To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/100