Degree

Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award

2013

Advisor/Supervisor

Dr. Fawad Ahmed, Assistant Professor, Department of Finance

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This report focuses on the feasibility of establishing a private school in Pakistan that offers quality education and essential facilities at a significantly low fee. The aim is to provide an alternative to expensive private schools while maintaining academic standards and meeting stakeholders' expectations.

Currently, private schools play a significant role in Pakistan's education system, with one-fifth of all children attending these schools. However, the high cost of private education makes it inaccessible to many families. This study compares the commercial and charitable school models, assessing their financial difficulties and revenue generation streams.

The report also addresses the social status issue associated with Tier-1 brand schools and explores why parents are reluctant to enroll their children in charitable schools that offer appropriate education and facilities. The research emphasizes the importance of striking a balance between providing quality education and essential facilities at a relatively low fee, ensuring market competitiveness and meeting stakeholders' expectations.

The report begins by analyzing the current education market conditions in Pakistan, including the government's role and the private school landscape. It then examines the potential for establishing a private school with low fees and comparable facilities through a literature review, interviews, and questionnaires. A financial model based on MS Excel is developed to identify factors affecting school fees and valuable features desired by parents.

The conclusion of the report suggests that establishing and operating such a school is feasible in Karachi, Pakistan. However, several challenges must be addressed, such as developing a strong business model, defining a target vicinity, ensuring favorable market conditions, offering valuable features to attract parents, and implementing a comprehensive marketing strategy. The report provides potential strategies for overcoming these challenges.

Overall, the findings of this report support the viability of establishing a private school in Pakistan that offers quality education and essential facilities at a significantly low fee. By addressing the challenges identified and implementing the suggested strategies, such a school can provide accessible education to a wider range of students while maintaining academic standards and meeting stakeholders' expectations.

Pages

viii,113

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