Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access


Advertisers & brands, Surrogate advertising, Cultural influence, TV advertisements

Executive Summary

This thesis report analyzes the issues & provides results , conclusions & recommendations that media theorists also believe a new global culture is emerging through television & the powerful cultural traditions of alien cultures are getting popularity due to the globalization impact that has been created by the electronic media. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Quantitative research method is selected for carrying out this study. 2 separate questionnaires have been designed for the purpose to find out the TV viewing habits & their impact on the viewers.



Available for download on Tuesday, December 31, 2030

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