The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Advertisers & brands, Surrogate advertising, Cultural influence
This thesis report analyzes the issues & provides results , conclusions & recommendations that media theorists also believe a new global culture is emerging through television & the powerful cultural traditions of alien cultures are getting popularity due to the globalization impact that has been created by the electronic media. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Quantitative research method is selected for carrying out this study. 2 separate questionnaires have been designed for the purpose to find out the TV viewing habits & their impact on the viewers.
Farooqui, M. Y. (2020). The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/531
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