Title
The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Advertisers & brands, Surrogate advertising, Cultural influence
Executive Summary
This thesis report analyzes the issues & provides results , conclusions & recommendations that media theorists also believe a new global culture is emerging through television & the powerful cultural traditions of alien cultures are getting popularity due to the globalization impact that has been created by the electronic media. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Quantitative research method is selected for carrying out this study. 2 separate questionnaires have been designed for the purpose to find out the TV viewing habits & their impact on the viewers.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54898
iRepository Citation
Farooqui, M. Y. (2020). The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/531
The full text of this document is only accessible to authorized users.
