Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Advertisers & brands, Surrogate advertising, Cultural influence, TV advertisements
Executive Summary
This thesis report analyzes the issues & provides results , conclusions & recommendations that media theorists also believe a new global culture is emerging through television & the powerful cultural traditions of alien cultures are getting popularity due to the globalization impact that has been created by the electronic media. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Quantitative research method is selected for carrying out this study. 2 separate questionnaires have been designed for the purpose to find out the TV viewing habits & their impact on the viewers.
Pages
114
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54898
Recommended Citation
Farooqui, M. Y. (2020). The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/531
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