Title

The impact of new tickers on viewers and the reasons to keep it running during commercial breaks

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Electronic media News, Journalism

Executive Summary

This thesis report examines the impact of the news ticker on the viewers and the reasons to keep it running during commercial breaks. The thesis will also analyze the concerns of both the broadcasters of news channel and the advertisers on the news ticker and will provide a conclusion o the basis of detailed analysis of the research and data findings. Program: EMBA Photocopying is prohibited. To be used within library premises. A questionnaire was developed and was circulated physically and electronically. Interviews were also conducted from some people.

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