The impact of new tickers on viewers and the reasons to keep it running during commercial breaks
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Electronic media News, Journalism
This thesis report examines the impact of the news ticker on the viewers and the reasons to keep it running during commercial breaks. The thesis will also analyze the concerns of both the broadcasters of news channel and the advertisers on the news ticker and will provide a conclusion o the basis of detailed analysis of the research and data findings. Program: EMBA Photocopying is prohibited. To be used within library premises. A questionnaire was developed and was circulated physically and electronically. Interviews were also conducted from some people.
Imtiaz, M. A. (2020). The impact of new tickers on viewers and the reasons to keep it running during commercial breaks (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/478
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