Identifying branch banking customer dissonance factors are JS urban customers satisfied


Zaid Haroon


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


SERVQUAL model, Quality management Quality management, Customer satisfaction strategies

Executive Summary

The research report is based on analyzing the concept of customer satisfaction and quality management within the Pakistani banking industry, focusing on JS bank. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Its an exploratory study. Primary data is collected through interviews & questionnaires, secondary data is collected through newspapers, websites, archives, publishes reports and online journals.

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