Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
The research report is based on analyzing the concept of customer satisfaction and quality management within the Pakistani banking industry, focusing on JS bank. Methodology: Its an exploratory study. Primary data is collected through interviews & questionnaires, secondary data is collected through newspapers, websites, archives, publishes reports and online journals.
Haroon, Z. (2014). Identifying branch banking customer dissonance factors are JS urban customers satisfied? (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/392
Available for download on Thursday, December 12, 2030
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