Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
The research report is based on analyzing the concept of customer satisfaction and quality management within the Pakistani banking industry, focusing on JS bank. Methodology: Its an exploratory study. Primary data is collected through interviews & questionnaires, secondary data is collected through newspapers, websites, archives, publishes reports and online journals.
Pages
81
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55146
Recommended Citation
Haroon, Z. (2014). Identifying branch banking customer dissonance factors are JS urban customers satisfied? (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/392
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