Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2015

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

In order for an organization to excel and grow in terms of profitability and customer base; it is imperative that an organization is constantly striving to improve itself; in order to retain and increase their customer base; discover new business opportunities and also give back to their employees and customers.

In order to achieve the above; it is very essential to understand the importance of identifying business issues that can create hurdles in the growth of an organization if not resolved timely and secondly; to conduct extensive research in order to discovered business opportunities; in order to increase market share. Unfortunately, most organizations are unable to invest extensively in research projects due to certain constraints that include both human and monetary resource; which causes organizations to discontinue and fail out of business markets.

In light of the above; I as a student of the Executive MBA - Banking and Financial Services Program take this Research Project; which is part of my academics as an opportunity to contribute towards my organization in today's competitive environment; where in research and problem resolution is of utmost importance for the survival and growth of any business entity.

After extensive research and discussion I have come to the point of identifying the proposal that I feel can be a contributing factor towards my organization specifically towards the enhancement and growth of HBL Car Loan business.

Methodology: Qualitative research methodology has been adopted.

Pages

43

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