Title
Research project : the need and utility of HBL platinum credit card
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
High-end affluent Mass affluent
Executive Summary
the purpose of this research is to identify the potential & need for the launch of premium credit card product variant, targeted towards high-end affluent & mass affluent segment for HBL. Methodology: Qualitative research method has been conducted, a sample of 30 participants (Karachi only) was acquired for this purpose in order to assess the research objectives.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55238
iRepository Citation
Fernandes, R. (2020). Research project : the need and utility of HBL platinum credit card (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/242
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