Title

Research project : the need and utility of HBL platinum credit card

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

High-end affluent Mass affluent

Executive Summary

the purpose of this research is to identify the potential & need for the launch of premium credit card product variant, targeted towards high-end affluent & mass affluent segment for HBL. Methodology: Qualitative research method has been conducted, a sample of 30 participants (Karachi only) was acquired for this purpose in order to assess the research objectives.

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