Title

Brand perception & how it correlates to Pak Suzuki and its overall sales of new models : [EMBA Project] /

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Brand and branding | Automobile -- Pakistan | Marketing

Executive Summary

he purpose of this project is to understand the correlation between brand perception and sales of a product. Author has chosen Pak Suzuki to be the cornerstone of my research as their cars have always been amongst the top sellers in the Pakistan automotive market. Methodology:For this study qualitative as well as quantitative combination is used. The questionnaire is designed to be filled by both car owners and non-owners. The research was conducted via the web across Pakistan.

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