Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
he purpose of this project is to understand the correlation between brand perception and sales of a product. Author has chosen Pak Suzuki to be the cornerstone of my research as their cars have always been amongst the top sellers in the Pakistan automotive market. Methodology:For this study qualitative as well as quantitative combination is used. The questionnaire is designed to be filled by both car owners and non-owners. The research was conducted via the web across Pakistan.
Qammar, H. A. (2016). Brand perception & how it correlates to Pak Suzuki and its overall sales of new models : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/216
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