Brand perception & how it correlates to Pak Suzuki and its overall sales of new models :

Author

Harris Ahmad Qammar

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2016

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Automobile -- Pakistan, Vehicles , Pak Suzuki, Sales Promotion

Executive Summary

he purpose of this project is to understand the correlation between brand perception and sales of a product. Author has chosen Pak Suzuki to be the cornerstone of my research as their cars have always been amongst the top sellers in the Pakistan automotive market. Methodology:For this study qualitative as well as quantitative combination is used. The questionnaire is designed to be filled by both car owners and non-owners. The research was conducted via the web across Pakistan.

Pages

117

Link to Catalog Record

https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56295

Recommended Citation

Qammar, H. A. (2016). Brand perception & how it correlates to Pak Suzuki and its overall sales of new models : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/216