Bancassurance value or vice, consumer perspective and insights:


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access


: Banking law | Banks and banking -- Insurance business

Executive Summary

The purpose of the study is to study the major reasons of buying bancassurance and how people evaluate different insurance policies offered by different banks. Cross sectional study design and quantitative research method has been used in the study.

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