Bancassurance value or vice, consumer perspective and insights:
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
: Banking law | Banks and banking -- Insurance business
The purpose of the study is to study the major reasons of buying bancassurance and how people evaluate different insurance policies offered by different banks. Cross sectional study design and quantitative research method has been used in the study.
Owais,, M. (2019). Bancassurance value or vice, consumer perspective and insights: (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/167
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