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Event Type

mou

Event Date

10-28-2021

Description

October 28, 2021: School of Business Studies (SBS), IBA Karachi, signed an agreement with The Searle Company, to establish the Rashid Abdulla Consumer Neuroscience Lab, at IBA Main Campus.

Keywords

IBA, The Searle Company, Consumer Neuroscience Lab, Consumer research, Neuro-marketing, Behavioral research

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COinS