Preview
Event Type
mou
Event Date
10-28-2021
Description
October 28, 2021: School of Business Studies (SBS), IBA Karachi, signed an agreement with The Searle Company, to establish the Rashid Abdulla Consumer Neuroscience Lab, at IBA Main Campus.
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Keywords
IBA, The Searle Company, Consumer Neuroscience Lab, Consumer research, Neuro-marketing, Behavioral research
