Title

Parallel Session: The discourse: doing it differently – the Oreo princess campaign

Abstract/Description

This article brings forth a new perspective in the context of advertising in Pakistan and a unique standard classification structure for evaluating its communication. The three-fold components of Ethos, Pathos and Logos constitute to be the basis of understanding across many disciplines. Using the same essence of the persuasive communication model the other similar communication messages can be evaluated. This study evaluates how the Oreo Princess Campaign in Pakistan has pulverized the existing norms of communication and advertising with respect to Aristotle’s tri-partite communication model. Our study provides a basis for further developing the foundation of an effective communication following the three rhetoric elements model for persuasive communication.

Session Theme

Parallel Session-Track: Marketing Communication

Session Type

Event

Session Chair

Dr. Salman Bashir

Start Date

19-12-2016 2:30 PM

End Date

19-12-2016 3:00 PM

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Dec 19th, 2:30 PM Dec 19th, 3:00 PM

Parallel Session: The discourse: doing it differently – the Oreo princess campaign

This article brings forth a new perspective in the context of advertising in Pakistan and a unique standard classification structure for evaluating its communication. The three-fold components of Ethos, Pathos and Logos constitute to be the basis of understanding across many disciplines. Using the same essence of the persuasive communication model the other similar communication messages can be evaluated. This study evaluates how the Oreo Princess Campaign in Pakistan has pulverized the existing norms of communication and advertising with respect to Aristotle’s tri-partite communication model. Our study provides a basis for further developing the foundation of an effective communication following the three rhetoric elements model for persuasive communication.