Abstract/Description
A major motivation for this study is to measure consumer buying behaviour and attitude towards counterfeit products in Pakistan. The author asserts that the stimulus for using counterfeit products is consumer‟s unconventional attitude towards these fake products and the reason for not using may be consumer‟s avoidance of similarity. Another minor objective of this study is to measure the ethical behaviour of consumers in lieu of using counterfeits.
Keywords
Location
Room S1
Session Theme
Session 5a: Parallel Sessions: Consumer Behavior
Session Type
Event
Session Chair
Dr. Ahmad Jamal, Dr. Klaus Heine
Session Moderator
Ms. Yasmin Zafar
Start Date
6-5-2012 11:25 AM
End Date
6-5-2012 11:55 AM
Recommended Citation
Salman, F., & Minwalla, F. (2012). Parallel Session: Consumers' need for uniqueness, attitude and ethical behaviour towards counterfeit products in Pakistan. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/15
Included in
Parallel Session: Consumers' need for uniqueness, attitude and ethical behaviour towards counterfeit products in Pakistan
Room S1
A major motivation for this study is to measure consumer buying behaviour and attitude towards counterfeit products in Pakistan. The author asserts that the stimulus for using counterfeit products is consumer‟s unconventional attitude towards these fake products and the reason for not using may be consumer‟s avoidance of similarity. Another minor objective of this study is to measure the ethical behaviour of consumers in lieu of using counterfeits.
