KEYNOTE: Globalization and its impact on marketing strategies

Presenter

Pervez Ghauri, King’s College London, UK

Location

G&TAuditorium

Session Theme

Session 1: Inaugural Session

Session Type

Event

Start Date

5-5-2012 9:30 AM

End Date

5-5-2012 10:15 AM

Comments

KEYNOTE: Globalization and its Impact on Marketing Strategies Dr. Pervez Ghauri, Professor of Marketing and International Business, King’s College London, UK

Recommended Citation

Ghauri, P. (2012). KEYNOTE: Globalization and its impact on marketing strategies. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day1/22