Degree
BS (Social Sciences & Liberal Arts)
Faculty / School
Faculty of Business Administration (FBA)
Department
Department of Social Sciences & Liberal Arts
Date of Award
2020
Date of Submission
2021-08-03
Advisor
Dr. Melissa Beattie, Assistant Professor, Department of Social Sciences and Liberal Arts
Project Type
SSLA Culminating Experience
Access Type
Restricted Access
Keywords
Streaming Media, Technology, Communication, Interactive Media, Black Mirror, Audience, Nationality
Abstract
Black Mirror: ‘Bandersnatch’ is a 2018 interactive film in the science fiction anthology series Black Mirror. Bandersnatch, is a story of a young programmer named Stefan Butler, who is adapting a fantasy choose-your-own-adventure novel into a video game in 1984. The choose-your-own-adventure novel basically works like a flowchart, that is there are two or three options that a character can do and the reader chooses the option, once the choice is made there is a new pathway of the storyline that opens up for the reader.
This research paper looks at audience perception of two diverse samples of five people each, that is five Pakistani people and five Western people. The purpose of the research is to look at and answer such questions – Do you think of ‘Bandersnatch' as a TV episode or as a video game? What was your overall reaction after ‘Bandersnatch’? Did your opinion of the episode/game differ after playing it more than once? If yes, then why? If not, then why? How did you feel when you made decisions for the character? Why do you think you felt that way? Why did you make the decisions you did? If you've seen/played the episode/game more than once, did you make different decisions each time? Why? Do you think the fact that this was an episode/game impacted your decisions? Why or why not? Did the violent content of the episode/game make you uncomfortable? If yes, then why? If not, then why not? How did the violent content of the episode/game make you feel about the main character? Through these question I will get an insight into the behavior and perception of the people; that is, how was the content interpreted by different people. The comparison between the two samples is to see if nationality plays a role in how people interpret texts.
Pages
78
Recommended Citation
Abid, W. (2020). A cross-cultural study of audience responses to Black Mirror’s ‘Bandersnatch’ (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/56
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