Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Fall 2024

Date of Submission

2024-10-10

Advisor

Dr. Adam Abdullah, Assistant Professor, Department of Social Sciences and Liberal Arts, School of Economics and Social Sciences

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Keywords

Cricket Match Attendance, Urban Infrastructure, Stadium Accessibility, Safety Perceptions, Transport and Commute

Abstract

The purpose of this study was to identify the factors impact the cricket match attendance in the stadiums located in two of the largest urban centers in Pakistan, Karachi and Lahore. Despite cricket being a beloved sport nationwide, the turnover in the stadiums especially in the National Stadium, Karachi, has been particularly low and inconsistent over the course of matches. Accordingly, this research aims to understand if the limited attendance rate in the National Stadium is because of the lack of interest of the cricket fans in Karachi, as it is perceived on social media, or if it is the result of certain urban, infrastructural and social factors in the city by comparing it against the backdrop of Lahore’s Gadaffi Stadium. Accordingly, the research addresses the following primary question, "What are the key factors affecting cricket match attendance at stadiums in Karachi and Lahore?” Hence, a mixed-method approach was employed for this research, which included quantitative data collected and spatial analysis using QGIS. The findings of the research indicate that contrary to popular belief, the low attendance in the National Stadium is not because of the disinterest in cricket. Instead, factors, such as traffic congestion, safety concerns, inefficient public transport, and lack of adequate stadium facilities dictate the decision of the residents to visit the stadium. Some of the experiences are also noted Lahore, however, owing to improved urban facilities, especially transport, Gadaffi Stadium is able to a higher attendance rate during cricket matches. The research calls for attention towards the amenities available in the stadiums and the urban facilities in each city that continue to impact the participation of residents in sports.

Pages

91

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