Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Spring 2024

Date of Submission

2024-07-25

Advisor

Rahma Muhammad Mian, Lecturer, Department of Social Sciences

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Keywords

AO3, K-pop, New Media, Participatory Culture

Abstract

Positioned on the peripheries of the Korean music industry’s target markets, Pakistani fans of Korean pop music approach the practice of rewriting narratives through fanfictions as one of the rare opportunities of participating in a fandom. To that end, this project relies on Henry Jenkins’ (2007) theory of ‘participatory culture’ and semi-structured interviews of female fans from Pakistan to contextualize the identity of a ‘fan’ in historical and modern eras, investigate factors that explain the creation and constitution of the platform Archive of Our Own, and analyze the implications of this within the gift economy. The aim of this study is thus to look at the relationships of such fans within a community of people with shared interests and the significance of having a digital presence in maintaining them. Offering an interactive experience that is accessible to most digital natives, New Media platforms such as Archive of our Own enable fans to publish their stories and reform concepts of authority, ownership and labor in a capitalist climate.

Pages

63

Download

The full text of this document is only accessible to authorized users.

Share

COinS