Degree
BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department
Department of Social Sciences & Liberal Arts
Date of Award
Spring 2023
Date of Submission
2023-09-08
Advisor
Nageen Jawaid Shaikh, Visiting Faculty, Department of Social Sciences
Committee
Zahra Sabri, Lecturer, Department of Social Sciences
Project Type
SSLA Culminating Experience
Access Type
Restricted Access
Keywords
Pakistani rap music, Rap music evolution, Local music consumption, Music history in Pakistan, Rap music popularity
Abstract
This research paper explores the dynamic evolution of Pakistani rap music and its burgeoning popularity among local consumers. The study embarks on a comprehensive journey through the annals of Pakistani music history, drawing upon an extensive review of literature to delineate the intricate path paved by rap music within the country's vibrant musical landscape. While tracing the evolution of this genre, the paper sheds light on the historical, cultural, and socio-political factors that have contributed to its development.
The second part of the research delves into empirical analysis, presenting findings from a survey conducted among 60 participants, aiming to decipher the underlying reasons for the increasing appeal of rap music among local consumers. By examining factors such as lyrical themes, artist personas, and the socio-cultural resonance of rap music, this study seeks to unravel the multifaceted elements driving its popularity. Additionally, the research scrutinizes the role of digital platforms, social media, and globalization in shaping the accessibility and acceptance of rap music within Pakistan.
The synthesis of historical insights and contemporary consumer perspectives offers a comprehensive understanding of the rap music phenomenon in Pakistan. This research contributes to the broader discourse on music's role in reflecting societal changes and challenges, while also highlighting the transcultural appeal of rap as a global musical genre. In doing so, it enriches the academic and cultural discourse surrounding the evolving soundscape of Pakistan and the global phenomenon of rap music.
Pages
52
Recommended Citation
Faraz, D. (2023). Evolving sounds: tracing the progress of Pakistani Rap Music and its popularity among local consumers (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/230
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