BS (Social Sciences & Liberal Arts)
Faculty / School
Faculty of Business Administration (FBA)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Dr. Faiza Mushtaq, Assistant Professor, Department of Social Sciences and Liberal Arts, IBA, Karachi.
SSLA Culminating Experience
Social Media, Socialising, Instagram, Art, Digital Artists, Audience Interaction
Social media was initially a place where people could connect with their friends and family in a digital sphere, but now, we increasingly see it obtain more functions than just socializing. A fairly recent such phenomenon is Instagram being used as a digital platform for displaying one’s art. This paper explores the effects of using Instagram as a platform for displaying art on the creative processes of digital artists. The paper takes shape of a comparative study, where the creative processes of Instagram, digital artists are compared to those of traditional, gallery artist. The 3 main areas of focus are (1) creation methods, which refer to the tools used to create, as well as the thought process and concept formation relating to creation, (2) distribution methods, which deals with how characteristics inherent to the chosen mode of distribution may alter the creative process of an artist, such as algorithms or curated shows, and (3) audience interaction, which deals with the kind of audiences reached through the chosen method of distribution and how the level of interaction with these audiences may affect an artists creative process.
Khwaja, M. (2020). ART: an exploration of the creative processes of Instagram artists (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/102
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