Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

Faculty of Business Administration (FBA)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Spring 2020

Date of Submission

2020-01-01

Advisor

Dr. Faiza Mushtaq, Assistant Professor, Department of Social Sciences and Liberal Arts, IBA, Karachi.

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Keywords

Social Media, Socialising, Instagram, Art, Digital Artists, Audience Interaction

Abstract

Social media was initially a place where people could connect with their friends and family in a digital sphere, but now, we increasingly see it obtain more functions than just socializing. A fairly recent such phenomenon is Instagram being used as a digital platform for displaying one’s art. This paper explores the effects of using Instagram as a platform for displaying art on the creative processes of digital artists. The paper takes shape of a comparative study, where the creative processes of Instagram, digital artists are compared to those of traditional, gallery artist. The 3 main areas of focus are (1) creation methods, which refer to the tools used to create, as well as the thought process and concept formation relating to creation, (2) distribution methods, which deals with how characteristics inherent to the chosen mode of distribution may alter the creative process of an artist, such as algorithms or curated shows, and (3) audience interaction, which deals with the kind of audiences reached through the chosen method of distribution and how the level of interaction with these audiences may affect an artists creative process.

Pages

49

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