Client Name

Bazaar Technologies

Faculty Advisor

Syed Atif Murtaza Qaiser, Lecturer, Department of Marketing, Institute of Business Administration (IBA), Karachi

SBS Thought Leadership Areas

Investment Decision Making

SBS Thought Leadership Area Justification

  • Analyzing historical data to make informed SKU-level investment choices

  • Conducting TAM (Total Addressable Market) and margin analyses

  • Evaluating manufacturing feasibility and vendor viability (i.e., assessing where to deploy capital)

  • Making strategic recommendations on which products Bazaar should "invest" in for private labeling

Aligned SDGs

GOAL 9: Industry, Innovation and Infrastructure

Aligned SDGs Justification

  • It encourages industrial growth by potentially engaging local manufacturers for private label production.

  • The focus on data-driven decision-making and operational efficiency fosters innovation within retail and supply chains.

NDA

No

Abstract

This report explores the business viability of launching a private label strategy for Bazaar Technologies in the Pakistani market, with a focus on key product categories including diapers, glass cleaners, and liquid detergents, and minor consideration given to candies, chips, and dry fruits. The research combines primary data gathered from general trade market visits, retail assessments, and consumer surveys to evaluate demand dynamics, pricing sensitivities, and competitive brand behavior across these segments.

The findings highlight several challenges to adopting a private label approach, such as entrenched retailer brand loyalty, tight pricing margins, and skeptical consumer perceptions. Despite these hurdles, the report identifies strong potential in under-served niche categories and specific pack sizes, especially in high-volume markets like Karachi. These categories often face limited competition or inflated national brand prices, offering Bazaar a window of opportunity.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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