Client Name

Hub Power Company (HUBCO)

Faculty Advisor

Dr. Nasir Afghan, Assistant Professor, School of Business Studies (SBS)

SBS Thought Leadership Areas

Other

SBS Thought Leadership Area Justification

No Specific Thought Leadership Area applies

Aligned SDGs

GOAL 3: Good Health and Well-being

Aligned SDGs Justification

Focuses on the well being of employees to enhance productivity

NDA

No

Abstract

This report presents a comprehensive employer branding assessment and strategic roadmap for the Hub Power Company Limited (HUBCO). Through a mixed-methods approach, including interviews, surveys, focus groups, and competitive benchmarking, we identify both strengths and gaps in HUBCO’s current employer branding practices. The internal culture at HUBCO is described as collaborative, inclusive, and supportive—yet this reality is not sufficiently reflected in its external communications, especially when compared to industry peers like Engro and K-Electric. The report proposes a clear Employer Value Proposition (EVP) under the theme "Powering Purpose, Empowering People," supported by five key pillars. Based on findings, we offer a detailed implementation strategy to enhance HUBCO’s visibility, employee advocacy, recruitment content, and digital presence, ensuring the brand connects with diverse talent segments—from students to senior executives.

Document Type

Restricted Access

Document Name for Citation

Emloyer Branding Report for HUBCO

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