Master of Science in Journalism

Faculty / School

Faculty of Business Administration (FBA)


Muna Khan, Lecturer, Centre for Excellence in Journalism

Project Type

MSJ Capstone

Abstract / Summary

Pakistan’s media scene today depicts a similar picture where many journalists say they have been “conditioned” to self-censor news. But unlike Pavlov using a sound as a stimulus, certain “powers that be” use threat and violence to intimidate journalists and force them to behave in a certain way. Psychologists around the world say there is a lesson in this experiment: it demonstrates that human behavior, too, can be manipulated or maneuvered through conditioning.

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Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This research is openly accessible under CC By 4.0.