Master of Science in Data Science
Department of Computer Science
School of Mathematics and Computer Science (SMCS)
Date of Submission
Farah Mehboob, Visiting Faculty, Department of Computer Science
Customer Persona is a one stop solution for all those Q-Commerce and Grocery Delivery Service Operators by dividing a customer base into groups of individuals that are similar in specific ways relevant to their spending habits and order history on the platform.
The web app works well with the company the data has been trained on and until further direction it will be used for the company's internal purposes.
The following 2 models have been incorporated into our web app and our library:
● Decision Tree Classifier
● Random Forest Classifier
Abdul Ghani, W. (2022). Creating Customer Persona for Grocery Delivery Service (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-msds/4
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