D-Wallet Journey

Degree

Master of Science in Data Science

Department

Department of Computer Science

Faculty/ School

School of Mathematics and Computer Science (SMCS)

Date of Submission

Spring 2024

Supervisor

Dr. Muhammad Sarim, Visiting Faculty, Department of Computer Science, School of Mathematics and Computer Science (SMCS)

Keywords

Digital Wallet, User Personas, Multi-Service Usage, Financial Transactions, Gross Transaction Value (GTV), Average Order Value (AOV), Business Intelligence (BI), Data Analysis, SQL, Power BI

Abstract

In today's fast-paced digital landscape, financial services have evolved significantly, with digital wallets becoming a cornerstone of modern banking. As such, D-Wallet Journey aims to delve deep into the realm of digital wallets to uncover the intricate patterns and behaviors that shape user experiences.

At its core, our project involves data generation and modelling and seeks to unravel the unique threads of data woven within the vast tapestry of financial transactions. With each tap, swipe, and view, users leave behind breadcrumbs of data that hold invaluable insights into their preferences and experience. By employing advanced analytical techniques including Pareto analysis, multi-service usage patterns exploration, and user personas analysis, our goal is to drive tangible business impact by guiding businesses towards making informed decisions to optimize service offerings, enhanced customer experiences and strategic directions.

The insights generated from this project using BI tools will serve as invaluable resources for product managers and the business alike. Armed with a comprehensive understanding of user preferences and behaviors, product managers can tailor their strategies to better meet the evolving needs of their target audience, leading to improved user satisfaction and retention. Additionally, insights into performance metrics such as GTV (Gross transaction value), AOV (Average order value), and ARPU (Average revenue per user) will enable business leaders to gauge the effectiveness of their initiatives, identify areas for improvement, and drive overall business growth.

Document Type

Restricted Access

Submission Type

Research Project

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