MS Marketing Research Projects/Theses

Theses/Dissertations from 2025 2025

The Relationship Between AI Use and Students' Originality, Innovation Level, Engagement, and Creativity: Investigating Through the Lens of Attitude Towards AI, Dania Malik

Bias in AI vs. human product recommendations and its impact on consumer trust, attitude toward the product, and purchase intention, Qurratulain Tanvir