Master of Science in Management

Faculty / School

School of Business Studies (SBS)


Department of Management

Date of Submission

Fall 2022-11


Dr. Muhammad Ayaz, Assistant Professor, Chairperson - Department of Management, School of Business Studies (SBS)

Committee Member 1

Dr. Ashar Saleem, Assistant Professor, Department of Management

Project Type

MS Management Research Project

Access Type

Restricted Access


In recent times, organizations have started to dedicate their resources and focus their strategies on achieving diversity targets and ambitions to bring about enhanced business results. Leaders and mission advocates have now realized that diverse and inclusive workforces with their multifaceted approaches and thinking are the resource to bridge the way towards an accelerating economy matching the growing needs of globalization. The incorporation of the practice of diversity is now an essential regulatory requirement as part of the Environmental, Social and Governance framework which requires diversity reporting for external stakeholders.

Even though diversity is a holistic term and incorporates all aspects of gender, race, age, ethnicity, religion, education, and cognitive abilities to create a diverse workforce, yet its scope is limited to gender diversity in countries such as Pakistan. Through a full-fledged qualitative, exploratory research study based on in-depth interviews from top leaders and managers of the Telecommunication sector the utilization and incorporation of gender diversity targets as success metrics for achievement of business outcomes have been studied. The study reveals the enforcement of diversity as a key performance indicator linked with its use as band building antecedent and an impression of social inclusion leading to gender polarization in society.

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