Title

Feasibility study of auto service business in Karachi

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Abstract / Summary

The engineering been considered as one of the most important invention of the human history after the invention of wheel. Both of them had a great impact as it paved the way for modern transportation within a region. Automobiles have played an important role in the economic progress, social and cultural transformation, and technological advancement of a country. Pakistan, a country of over 180 million people, is one of the most attractive frontiers for automobiles in the world. Today, in Pakistan, automobiles are not just a necessity but have become a symbol of pride and status. It has given birth to new industries, one of which encompass the whole life of the car; car servicing and maintenance industry.

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