Feasibility study of auto service business in Karachi
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
The engineering been considered as one of the most important invention of the human history after the invention of wheel. Both of them had a great impact as it paved the way for modern transportation within a region. Automobiles have played an important role in the economic progress, social and cultural transformation, and technological advancement of a country. Pakistan, a country of over 180 million people, is one of the most attractive frontiers for automobiles in the world. Today, in Pakistan, automobiles are not just a necessity but have become a symbol of pride and status. It has given birth to new industries, one of which encompass the whole life of the car; car servicing and maintenance industry.
Ahmed, A., Sami, M., Shahid, M., Shams, S., Saleem, S., & Khan, S. (2014). Feasibility study of auto service business in Karachi . Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/71
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