Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Dr Shahid Mir
Committee Member 1
Dr Shahid Mir, Assistant Professor, Department of Management, Institute of Business Administration (IBA), Karachi
MBA Research Project
Halal market, Halal food, Halal certification, Halal supply chain, Certification mechanism, GSO, Pakistani standards, Malaysian standards, Confectionary, Spices, Pakistani cusine, Pakistan halal Act, FPCCI, PNAC, Potential opportunities, Constraints
Abstract / Summary
The Halal Food Industry, as the name implies, is resonated with the Muslims across the globe, but when it comes to its supplies, the massive share is catered by the non-muslim countries. This industry is replete with full of oppertunities and has witnessed an exponential growth over the years and will continue to do so due to the rising health consciousness of the masses.
Despite, Pakistans richness in resources, its strong relationship with the Middle Eastern countries, presence of millions of Pakistanis overseas, and the preference for Pakistani food across the Middle Eastern region, the share of Pakistans Meat, Spices & Confectionary items in the Halal category are keep on declining. An extensive research coupled with both primary and secondary sources have been conducted by incorporating available literature, interviews, field visits, sessions with the relevant experts, etc.
The model followed by Malaysian organizations is recommended as benchmark for Halal Certifications both on governmental as well as on non-governmental level. The research models employed includes a combination of both Thematic Analysis of interviews and a replica of HDC (Malaysia).
A comprehensive analysis of the indepth discussion reveals valuable insights about the Halal sector of pakistan, its strengths, its weaknessess and the points of improvement in the processess. This Analysis has propelled us to outline the Halal certificcation guide for potential exporters from Pakistaan. Moreover, awareness programs are also scheduled to easeout the processes of exports by removing constraints and ensuring compliance with the importing countrys standards.
The recomendation are suggested upon the findings of the reports and are classified into governmnetal bodies and firms, which are further categorized into Upstream, Midstream & Downstream regions for improvements. The role of the FPCCI & other governmental bodies is of paramount importance not only in bridging the gap but also in assisting enterprises on the relevant issues.
Haleem, A., Ahmed, H., Farooqi, M. O., Hasan, S. H., & Jalali, T. A. (2020). Potentials of halal food industry in Pakistan opportunities, constraints and way forward (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/6
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