Title

Upselling telenor data services to SME clients

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Advisor

Dr. Nasir Afghan

Project Coordinator (Internal)

Dr. Nasir Afghan

Project Type

MBA Research Project

Abstract / Summary

With the passage of time connectivity to internet has become very important for individuals across the globe. Especially, corporations want their employees to remain connected and available for the service and support. Therefore, importance of being present online and connected to internet services is of immense value to employees as well as employers. Telenor Pakistan, one of the leaders in voice GSM services, is planning to move at a brisk pace to increase the usage and consumption of its consumers and already significant efforts are underway to increase the GPRS consumption. Now, similar efforts need to take place for post-paid consumers as available data of Telenor Pakistan reveal that a significant number of Telenor Postpaid consumers refrain from using data services.

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