Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir A. Afghan, Assistant Professor, Department of Management
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Mobile%20industry&start=0&context=22553187&facet=">Mobile industry, Telenor Pakistan, GPRS consumption, Mobile commerce
Abstract / Summary
With the passage of time connectivity to internet has become very important for individuals across the globe. Especially, corporations want their employees to remain connected and available for the service and support. Therefore, importance of being present online and connected to internet services is of immense value to employees as well as employers. Telenor Pakistan, one of the leaders in voice GSM services, is planning to move at a brisk pace to increase the usage and consumption of its consumers and already significant efforts are underway to increase the GPRS consumption. Now, similar efforts need to take place for post-paid consumers as available data of Telenor Pakistan reveal that a significant number of Telenor Postpaid consumers refrain from using data services.
Recommended Citation
Majeed, A., Saeed, K., Baig, M. Q., Raheem, M., & Khan, N. A. (2012). Upselling telenor data services to SME clients (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/38
